It all starts with a search.
A customer wants something, goes to Google or any other search engine and types his/her needs.
This is simply referred to as organic search, and the more businesses in Kenya get them, the better.
Brands by now clearly understand that carefully crafted website content drives conversions, improves rankings, and engages your visitors.
Every piece of content you publish as a brand should be strategic and valuable to your audience, whether it’s in a blog post, on a landing page or in resources you develop.
However, it’s shocking how businesses — small and big– in Kenya have neglected their websites. Very few brands have focused on running their sites and in turn, lose a lot in the process.
Why adding content on your website regularly is important
Publish content on a regular basis helps internet crawlers scan your site more frequently. Having your site scanned on helps your content rank in search results.
Customers who also see your content often will most definitely return to your website for more information and probably a purchase.
Think about it; you are a hardware in Mlolongo that has a website that also runs its blog regularly advising customers on which building materials to use and how to use certain tools at home.
From an outside perspective, this looks like extra work that doesn’t count much. But five or six months down the line, hundreds will have googled “best hardware in Mlolongo” and guess who will have popped up for business?
Content is king in creating awareness and generating quality leads which sustains healthy sales growth. Strategized and properly executed content has the power to pull your audience to your business’s website, which is ultimately the place where they will convert into leads, and then sales.
Below are more reasons why should focus on running your website:
Demonstrate through leadership
Through your content, you get a chance to show you are a leader in the market. That you are an expert.
Traditional marketing, including advertising, is about telling the world that you’re awesome at what you do. Content marketing –which involves running your website– is about showing the world that you’re awesome at what you do.
Updated content not only gives you organic traffic but also brings in link building. Links from other blogs and site brings in more customers and even helps in improving your website ranking.
It’s also free advertising for your product.
Link building improves your reputation. If one of your customers links your business and says this is the company they get their supply from, most customers will trust your services.
Lets you target customers through relevant topics and words
“Cooking Round Chapatis” ranks as one of the most googled topics in Kenya. Now imagine you are a hotel along Thika Road, Embu, Kisumu or any other random place in Kenya making nice Chapatis and you have documented all this on your website. Everyone will be redirected to your website in a quest for round chapatis.
The purpose of a blog is to be educational, so your posts are great opportunities to give readers exactly the information they want, especially, if you are in an industry that experiences rapid changes or adapts to real-time occurrences.
Generating consistent content is a great way to attract new visitors to your site, and there’s a lot to consider when it comes to creating content that works.
For more content creation tips, how your business can successfully maneuver online and other digital services, please talk to us via email@example.com or qamilgroup.co.ke