The simple answer to this question is three times a week. But there are a few buts.

Whether you have a blog, corporate website or eCommerce business in Kenya, updating your website on a regular basis has many benefits.

The updating frequency depends on several factors such as type of business, type of content and market needs.  The most important thing to keep in mind when it comes to new website content is the quality of your content over quantity. You should never sacrifice the quality of your content in the pursuit of additional content. 

Informational, research based searches, the content will stand the test of time and regular updates are less important. In such cases, it is better to work on improving the quality of your evergreen content by ensuring it is still relevant and accurate.

This type of site could be a standard corporate website or blog where daily updates aren’t necessary for example Safaricom. The company only runs content when sharing a new service and other announcements made by the company. Updating your blog once or twice a month as a minimum is sufficient if the content is unique and of benefit to the user.

If your website provides news or information about recent events or hot topics trending on the web, regular, daily fresh content is essential eg Citizen TV.

Similarly, if your site offers services and products, you can help users by providing them with industry-relevant information on a regular basis. For example, a car garage can be sharing tips on their blog on how to maintain cars or which types of oils should consumers use in their cars.

For news, sports, tech and lifestyle sites, there is no limit to the number of updates you can publish, and generally the more the better.  

Why is fresh content important?

The goal of a search engine is to provide users with information that best matches their search query. To determine the usefulness and accuracy of a given page, search engine algorithms will take into account a number of ranking signals. These include the type and number of keywords and quality and freshness of your content.

Fresh content could be a new page on your website or an edit to existing content. Frequently updating your site however does not guarantee a higher ranking on search results. Freshness is just one of many ranking signals and any updates you do provide should add value for the user.

Remember that recency for blogs is as important as frequency. Never let your last blog post be more than 6 months ago. This signals to your visitors that your website isn’t active and that you may not be a serious business. If you cannot commit to posting on your blog regularly, consider getting help or removing it.

Also, the more you write on a topic, the more credibility you gain in your field. Once you become an industry authority, other sites will be more inclined to share and link to your blog posts. Backlinks are a ranking signal as Google views highly linked-to pages as more authoritative than ones with minimal backlinks.

Creating new and updated content on your website is a highly effective way also to boost SEO and improve UX. If you’re struggling to update your site, or lack the internal resource to write effectively, why not consider outsourcing the work to experts such as us?

At Qamil Media Group, we’ll help you devise a content plan and write web copy that search engines and users alike will love. Get in touch today for more information.